Introduction to the decoration design of fast food

2022-07-22
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Nowadays, fast food restaurants, whether large chains or small independent stores, pay more and more attention to brands. For fast-food restaurants, the most intuitive brand is the decoration of fast-food restaurants. The decoration of fast-food restaurants is icing on the cake if it is well installed, but it may be costly if it is not well installed, and it may be overturned and restarted. If you want to decorate a fast food restaurant, what should you pay attention to

nowadays, fast food restaurants, whether large chains or small independent stores, pay more and more attention to brands. For fast-food restaurants, the most intuitive brand is the decoration of fast-food restaurants. The decoration of fast-food restaurants is icing on the cake if it is well installed, but it may be costly if it is not well installed, and it may be overturned and restarted. If you want to decorate a fast food restaurant, what should you pay attention to

decoration of fast food restaurant I. layout planning of fast food restaurant

the layout of fast food restaurant is far from such a simple thing as casually setting up the market and placing a cashier at the door. From customers' ordering to paying the bill, to employees' catering and dining out, every link needs to be considered in the planning and design of fast food restaurants

the spatial pattern of fast food restaurants mainly includes these kinds:

· Space for customers: ordering area, dining area, convenient space for their meals

· Management space: service desk and cash register to facilitate customers to pay bills and settle accounts

· Conditioning space: such as pantry, main kitchen, auxiliary kitchen, cold storage room, etc

· Public space: queuing area, corridor, toilet, etc

knowing the space that fast food restaurants can reserve, we need to make specific plans for each space. Here is the professional term in Architecture: moving line design. The theory of moving line design is integrated into the layout planning of fast food restaurants, which refers to the moving route of customers, waiters, food and plates in fast food restaurants

how important is moving line to fast food restaurants

we once made a case that the utilization rate of the whole fast-food restaurant increased by 20% after re layout and planning and design under the condition that the restaurant area remained unchanged. Moreover, the original customer motivation has been changed, and the dining experience of customers has also been improved a lot

the dynamic design of fast food restaurants meets three key points:

1. Let customers order quickly: fast food restaurants are fast, because customers' dining time is basically the same, so the passenger flow will be relatively concentrated. Let customers make consumption choices as soon as possible, and post daily main products in a prominent position in the store to help customers make decisions as soon as possible

2. Reduce the dynamic movement of waiters: the concentration of passenger flow means that the waiters will be very busy during the special quota period. Orderly and fast customer service is a problem that needs to be considered in the dynamic design of restaurants

3. Reduce the stay time of customers at the cashier: separate the ordering customers from the waiting customers, and try to ensure that the customers waiting for payment will not affect the customers who are ordering. Saving customers' time is to solve our time

fast food restaurant decoration II. Determination of fast food restaurant style

good fast food restaurant decoration should be simple and stylish, not only the stacking of gorgeous elements, but also the comprehensive embodiment of the food, price and characteristics of fast food restaurants

the decoration style should reflect your characteristics:

· If you make the steamed stuffed bun shop into the style of a western restaurant, it will sell well

· Why do fast food restaurants like to choose red and yellow

· Why do Western restaurants choose gold or black

· Why are tea shops small and fresh

it must be learned here, so the decoration design of fast-food restaurants must consider the characteristics of their own products. We cannot blindly pursue the new and seek differences, nor pursue the decoration grade too much. We should know to do as the Romans do. In a word: the decoration style should be able to present the characteristics of your category

decoration of fast food restaurant III. color selection of fast food restaurant

you may know that after the correct use of color design in the restaurant, in addition to bringing visual differences and artistic enjoyment to people, it can also change the internal environment of the dining space to create a certain atmosphere

· Yes “ Change ” Shape and size of space

· Defects that can mask site conditions

· It can coordinate the conflicts of different shapes, decorations and materials

· It can bring strong emotions and regulate the atmosphere

the positioning of fast food restaurants is that they have a high turnover rate and a large flow of people. Therefore, the color matching of the fast food restaurant adopts warm colors with high lightness and saturation, such as lemon yellow, vermilion, etc. For example, McDonald's adopts a color scheme with red, orange and yellow as the main tone, coupled with warm incandescent lamps

first, warm colors with high brightness and high saturation belong to expansive colors, which can expand the space psychologically and reduce the sense of crowding when there are many guests; Secondly, warm colors such as red, yellow and orange will make people feel that the time is longer than the actual time, that is to say, people will subconsciously speed up the pace of action in a warm environment, so as to improve the flow speed of fast-food restaurant guests; Moreover, the brightly colored space and furniture can give guests a clean and efficient impression

decoration of fast food restaurants IV. table and chair configuration of fast food restaurants

tables and chairs are essential equipment of fast food restaurants. When configuring tables and chairs, fast food restaurants should pay attention to the following points

· Consider the grade of fast food restaurants

· Consider the combination of customer numbers

· Consider using partitions and compartments

in terms of the configuration of tables and chairs, we should also grasp the comfort. The decoration of fast-food restaurants is too comfortable, which means that customers may stay longer for meals, and the turnover rate is low. The decoration of fast-food restaurants that do not consider the turnover rate are all hooligans

fast food restaurant decoration v. selection of lamps and lanterns in fast food restaurants

lighting is the key factor to determine the style of fast food restaurants and the soul of fast food restaurant decoration. The feeling of grade depends on it. Therefore, the choice of lamps is also very important. Designers may pay attention to professional designs such as light color cooling and heating, shadow effect, etc., and the projection to consumers is intuitive perceptual knowledge &mdash& mdash; How long would I like to stay here

the point, line and surface light sources brought out by the light and dark lights create the style, atmosphere and grade of the restaurant. It is not expensive lamps that can produce good results. Ordinary lights can also make you get twice the result with half the effort. When choosing lamps and lanterns, we should pay attention to the following points:

1. Diversified choices, combined with the use of a variety of lights

2. Pay attention to the collocation of various lights, combined with the use of a variety of lighting methods

3. Pay attention to the light intensity

three point design, seven point planning In general, the decoration of fast-food restaurants can only save time and effort after deep and comprehensive planning in the early stage

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