The most popular positive factors of domestic coat

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Positive factors in the domestic paint market in 2012 facing the new market economic environment, 2012 is a year full of difficulties and challenges. More and more enterprises have felt the pressure from the internal and external environment. Many enterprises choose to accelerate the pace of expansion, or actively transfer to secondary and tertiary cities, or extend product lines to improve market sales. Despite the increasingly fierce competition in the coating market, the coating enterprises still say that there is still room for development, and there is more power under pressure

the national economy shows a steady growth trend

domestic situation economic growth may reach 9% and energy prices may rise recently, JPMorgan Chase released the 2011 China economic forecast report. JPMorgan pointed out that China's economy will show a steady growth momentum in 2011. In particular, the synchronous recovery and acceleration of global economic growth will support China's export industry. At the same time, supported by the improvement of the labor market and an appropriate increase in wages, domestic consumption may maintain a steady upward trend

acceleration of government investment

although the investment in real estate and related industries may begin to cool down, considering that the central government will strive to achieve the goal of affordable housing and local governments will begin to deploy new projects in the 12th Five Year Plan, the growth of government investment may accelerate again

the country's overall economy is growing. However, in the face of various possible macroeconomic control policies and sudden rise in energy prices, enterprises should actively respond to and make timely and correct adjustments while remaining optimistic about the macroeconomic situation in 2012

with the development of urbanization, the traditional building materials store model characterized by dirty, disorderly and poor has become the focus of the transformation of secondary and tertiary cities. New, large-scale, standardized, unified operation, 3 New building materials markets under unified management in cooperation with Jilin plant protection station have been born one after another, providing a material and market basis for the entry and sales of large brand building materials products. It is this mature consumption base and market base, coupled with the competitive pressure of the primary market, that the secondary and tertiary markets have naturally become a must for paint brands. However, commonness is accidental and difference is inevitable. Different market levels and different consumer groups are far from the primary market in terms of consumption behavior and objective marketing environment. We cannot view the secondary and tertiary markets from the perspective of the primary market, nor can we easily copy the successful model of the primary market to the secondary and tertiary markets

urbanization has always been the general policy of social development, but it really entered the peak stage after 2002. Both large cities and small and medium-sized cities have set off a climax of real estate construction and urbanization. Commercial houses are everywhere, and the sales of commercial houses continue to be hot. It has become a fashion and pursuit for farmers to enter the city

in the whole secondary and tertiary markets, the newly rich are emerging in the new round of economic growth, and they have the consumption ability of primary market consumers. The pursuit is no longer cheap but fashionable. The hydraulic control valve with corresponding output modulated flow and pressure in the second and third line market will be the main battlefield of competition in the future coating industry

industry standard

although the coating quality of big brands is really good, the public should know that the so-called big brands rely on advertising expenses. The wool comes from the sheep, and the price naturally goes up

in addition to underground factories, as long as they are regular manufacturers, all coatings in China must be produced according to the national standards, or have their own enterprise standards. Moreover, it is expected that by 2025, the national standards will be mandatory, and the enterprise standards cannot be lower than the national standards. Therefore, the coatings supplied on the market must meet the national environmental protection standards

new channel mode of rural market needs to be developed

as the government put forward the requirements of accelerating urban construction and energy saving to the countryside at the economic work conference, the real estate industry is also actively developing the construction of second and third tier cities, which has brought greater business opportunities to improve product quality and durability of the coating industry. People in the industry believe that more market opportunities will be in the rural market this year. In 2010, a large number of coating enterprises entered the secondary and tertiary markets through "wood products to the countryside", and even expanded to the rural market

the rural market will show an unprecedented momentum of prosperous sales. However, facing this big cake, it is more worthwhile for enterprises to study how to develop new channel models and win greater market share

young personalized products in the consumer market need to be subdivided.

good macro-economy and strong market demand are just sufficient conditions for the industry to improve. In fact, even the most optimistic forecasters realize that the high growth rate in the past is gone. The coating market will return to the normal growth range from ultra-high growth. In this process, enterprises must start again in the process of adjustment

the so-called starting again means rediscovering the blue ocean, opening up new market opportunities, meeting the consumer needs of the "post-80s" and "post-90s", and launching light products for more years has become the strategy of the enterprise. As a boss said, "now the people who install houses are the Post-70s, post-80s and even post-90s. They are more personalized. As enterprises, they should pay more attention to market segmentation."

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